Coffee Time

A unique approach to an annual appeal with Ann O'Brien

December 21, 2020 | Pieta Blakely

Extraordinary times call for creative approaches to getting your message out. This fall, we were joined by Chris Lysy to talk about unconventional communication. We learned how effective pictures can be. 

On Friday, we learned about how pictures are being used in one organization to amplify their annual appeal. Ann O'Brien of IRIS joined us to talk about their creative approach to communicating with their donors and telling the story of how they have adapted in 2020. 

We heard:

  • The story behind the annual appeal
  • How it has affected their campaign, and 
  • What it takes to drive a successful fundraiser, especially during these times?

Click below to watch the full episode or find it here.

src="https://www.youtube.com/embed/3N0vl-HRd9U" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" xml="lang" data-mce-src="https://www.youtube.com/embed/3N0vl-HRd9U" data-mce-style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;">


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Tags: Coffee Time