There are multiple reasons why you might want to collect race/ethnic data on a survey and each of those reasons will have different implications for what you ask and how. In this post, I will clarify the different purposes that might be served by asking about race/ethnicity and provide some ...

A few weeks ago, I published a tip on asking about gender on a survey. The subject obviously requires a lot more than one tip. Below are several excellent resources on asking about gender or sexual orientation on a survey. A reminder: not asking at all might be the best approach.

I recently posted a #tiptuesday in which I said that a sample of the wrong people was a waste of time. A friend asked “how do you know it’s the wrong people?” That’s a great question and I’ll address it here. First, what is sampling and why do we do it?